Being Bullish by trading Puts

What?

I thought if you were you trading Put Options that it was a Bearish trade. In most scenarios this is certainly true. However, there are a few scenarios where a trade using Puts is actually Bullish. To illustrate this I will discuss a next step piece that I did in $FEYE on Friday, 2/21:

FEYE

I am long a partial position in stock on $FEYE already. I added short March 70 Puts for a $3.90 credit. As I note in the message above the goal here is to gain a lower entry for more stock if it kept pulling back. The price action today (price is above $76) means this may never happen before expiration. However, the $3.90 credit can boost the gain of the overall trade by:

1) If I keep all the premium collected by expiration

2) Part of this credit can be used to go long a Call Spread (this would create a Risk Reversal Call Spread)

3) Part of this credit can be used to go long a Call Calendar

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