Here is some basic info on the Measured Move:
Now let’s look at a Daily chart of $KND to see how a Measured Move is calculated:
The 1st Rising trend line has a move from $13.13 to $21.40 for a move of $8.27 to the 01/15/2014 highs. After the retracement to 02/05 lows ($17.58), a new uptrend began. If you take the $8.27 move from the 1st uptrend – and add to $17.58 – you get a target of $25.85 for this current uptrend.